Sonic's color was chosen to match Sega's cobalt blue logo, and his shoes evolved from a design inspired by Michael Jackson's boots on the cover of his 1987 album Bad. Sonic's red shoe color was inspired by Santa Claus and the contrast of those colors[clarification needed] on the Bad cover. His personality was based on Bill Clinton's "can-do" attitude. The antagonist, Doctor Eggman, was another character Ohshima had designed for the contest. The development team thought the rejected design was excellent and retooled the character into a villain. The team took the name Sonic Team for the game's release. Although Sega of America CEO Michael Katz and Sega of America's marketing experts were certain that Sonic would not catch on with American children, Katz's replacement, Tom Kalinske, arranged to place Sonic the Hedgehog as the pack-in game with the Genesis. Featuring speedy gameplay, Sonic the Hedgehog greatly increased the popularity of the Sega Genesis in North America and is credited with helping Sega gain 65% of the market share against Nintendo.
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