It has become extremely common in popular culture, even among non-sports fans; it is estimated that tens of millions of Americans participate in a bracket pool contest every year. Mainstream media outlets such as ESPN, CBS Sports and Fox Sports host tournaments online where contestants can enter for free. Also, there are many sites that cater to corporate marketing and public relations to get in on the excitement such as BigTourney. com . Employers have also noticed a change in the behavior of employees during this time: they have seen an increase in the number of sick days used, extended lunch breaks and even the rescheduling of conference calls to allow for more tournament watching. There are also many handicappers and pundits which offer advice for winning your bracket.
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