In behavioral psychology, reinforcement is a consequence applied that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus. This strengthening effect may be measured as a higher frequency of behavior (e. g. , pulling a lever more frequently), longer duration (e. g. , pulling a lever for longer periods of time), greater magnitude (e. g. , pulling a lever with greater force), or shorter latency (e. g. , pulling a lever more quickly following the antecedent stimulus). There are two types of reinforcement, known as positive reinforcement and negative reinforcement; positive is where by a reward is offered on expression of the wanted behaviour and negative is taking away an undesirable element in the persons environment whenever the desired behaviour is achieved.
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