The first Pillow Pet was "Snuggly Puppy". In the Christmas season, Jennifer Telfer first sold Pillow Pets at mall kiosks, but failed to sell them all: "Every single parent would walk up, and their kids would love them. [The parents would] say, 'No, it's just another stuffed animal. ' Because they didn't know that it opened up to a pillow. " A few weeks later, Telfer discovered that the Pillow Pets were most profitable during the period after Christmas when they were almost sold out at home shows. She later ordered a container of 7,000 Pillow Pets, now in six different animal varieties, and sold all of them in three months. By the end of 2010, CJ Products earned $300,000 in gross sales.
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